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International Retail Marketing

Name: International Retail Marketing
Availability: InStock
Author: Christopher Moore
ISBN: 9781136393808

From Christopher Moore

Book Information

Released: 2007-03-30
Pages: 280
Language: en
ISBN-10:1136393803
ISBN-13:9781136393808
Kategorie:Business & Economics

Description

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus. (Source: Google Books API)

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