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O Poder Da Persuasão

From Robert B. Cialdini

Book Informations

  • Released: 2006
  • Pages: 336
  • Language: pt-BR
  • ISBN-10:8535221808
  • ISBN-13:9788535221800

Beschreibung

Explica por que algumas pessoas são extraordinariamente persuasivas e como você pode vencê-las em seu próprio jogo. Fala dos seis segredos psicológicos por trás do nosso poderoso impulso para ceder, e como persuasores habilidosos usam esses segredos sem serem notados, como se defender deles e como fazer esses segedos trabalharem a nosso favor.

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