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Doctor Who: The Unfolding Even

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

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Book Information

  • Released:
  • Pages: 146
  • Language: en
  • ISBN-10:1137463325
  • ISBN-13:9781137463326
  • Category:Performing Arts

Description

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. (Source: Google Books API)

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